Our strategy and marketing consulting services are designed to help you answer some of the most important questions about your business. Questions like:

 

• Do I need a new website?

• How should I be communicating with my customers better?

• How can I generate more leads/sales?

• How do I know if what I'm doing is working?

 

It All Starts With A Conversation

We start by sitting down with you (for about an hour) and establishing what your goals are. In fact, in order to answer your questions, you'll need to answer our three most important ones:

 

1. Who do you want to come to your site?

2. What do you want them to do when they get there?

3. Why should they do it?

 

After we've spoken, we get to work doing a thorough assessment of your business. Depending on the length of the assessment that we've agreed on, we'll look at some or all of the following:

 

1. A benchmark of your goals vs. where you actually are.

2. An overview of your Information Architecture and Usability

3. An assessment of your current design

4. A review of your code base to check for quality and accessibility

5. How well your site is optimized for search

6. Your push and pull marketing campaigns

7. Customer and staff surveys/questionnaires.

8. A review of your analytics

 

What You Come Away With

The outcome of our assessment is a document that outlines a set of actionable recommendations for improving your online business. Unless we've agreed before hand, we won't actually make any changes to your site or rewrite any code, but we'll take you and your team through what we think you should do. It focuses solely on your objectives and you can hand this document to any web team as a guide for their work.

 

There's no obligation on your part to hire Digital iQ to implement the strategy, but if you'd like to go forward with us, we can definitely support you or work with any agency in executing the plan.

 

What Does It Cost?

Our starting point for a basic assessment of your business is US$2,500 and takes around 3-4 days. More comprehensive packages start at US$15,000 and take 4-6 weeks.

 

Contact us now and we'll tailor a package for your business or let us know if you have any questions.